The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA).
WSPRA has earned NSPRA’s Exemplary Chapter Award multiple times, distinguishing the organization as the state’s leader in school-community relations, providing valuable professional development opportunities to its members.
Mission of WSPRA
The mission of WSPRA is to “expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.”
The Wisconsin School Public Relations Association (WSPRA) was chartered in August, 1967 by the National School Public Relations Association (NSPRA). George Tipler, first Executive Director of the Wisconsin Association of School Boards (WASB), recognized the critical role that public relations plays in school districts. Tipler encouraged active participation by WASB to support the efforts of public relations professionals.
From this initial handful of members, WSPRA has grown to an organization representing, schools, school districts, educational associations, consulting agencies and organizations. WSPRA continues to serve the needs and interests of professional communications/public relations personnel, superintendents, board of education members, principals, secretaries, teachers, and consultants in school districts throughout Wisconsin.