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February 27, 2025 | 11:00 am-12:30 pm
Setting Expectations: The Three Modes of Service
Leading a customer service revival is no small task. Of course, it starts with modeling the behaviors you want emulated throughout your school district. As a leader, you have many decisions to make, such as how you want your customers treated, and to what standards you will hold your staff accountable. This very practical session takes aim at the three ways we interact with customers: face-to-face, telephone, email. We will run through a list of best practices for each, and you can begin implementing these strategies into your own service immediately.
Presenter: Jeff Nash, President, American Association of School Customer Service (AASCS)
Cost:
$0, WSPRA members
$30, non-WSPRA members
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March 12, 2025 | 11:00 am-12:30 pm
Crisis Preparation: Navigating Before, During & After
(1) Crisis to Confidence: School Safety & Communication Strategies
Discover how clear and effective communication can build trust and confidence during challenging times. In Crisis to Confidence: School Safety Strategies, we’ll explore actionable approaches to crafting safety messages, managing sensitive situations, and ensuring your school community stays informed and reassured. This webinar is designed to empower school communicators with tools and strategies to lead with clarity and confidence when it matters most.
Presenter: Rick Kaufman, APR | Executive Director of Community Relations & Emergency Management, Bloomington (MN) Public Schools
Rick is responsible for directing communications, community relations, emergency management and volunteer programs. Rick is a nationally respected consultant and authority on crisis management and communications, having worked with hundreds of school districts, law enforcement and emergency management agencies throughout the U.S. to improve school safety, security and emergency response. He is the author of The Complete Crisis Communication Management Manual for Schools (NSPRA, 2019)
(2) Wisconsin Dept. of Justice Office of School Safety
Learn the role OSS can play in crisis situations; their resources to assist with school safety planning, crisis preparedness, crisis response, and crisis recovery; and Speak Up Speak Out Wisconsin, a free, confidential tip line, staffed 24 hours per day, 365 days per year.
Presenter: Trish Kilpin, Director, WI Department of Justice Office of School Safety
(3) Example of helping a community recover
Aubree will discuss how OSS supported the district's recovery, particularly through community events.
Presenter: Aubree Hanks, Resource Development and Public Relations Coordinator, Mount Horeb Area School District
Cost:
$0, WSPRA members
$30, non-WSPRA members
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April 15, 2025 | 12 noon-1 pm
Elevating Internal Communications for School Success
Join us for an engaging webinar that unites school communications professionals across private business, higher education, and public K-12 sectors. Together, we'll explore effective internal communication strategies, sharing insights and experiences to enhance outreach and engagement. Planned discussion topics include:
- Scope and audience targeting
- Common and emerging challenges and solutions
- Practical strategies and tools for improvement, featuring real-world case studies
Presenters:
- Kali Thiel, Director of University Communication at Concordia University
- Susan Schoenberger is the Director of Corporate Communications at Schneider
- Kitty Goyette, Communications Director, Greendale School District
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