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Webinars

Learn from the convenience of your office!

We are thrilled to expand webinar offerings to our members in 2024-25 based on the insights gathered from our recent member survey. 

2024-25 Webinars:

February 27, 2025   |  11:00 am-12:30 pm

Setting Expectations: The Three Modes of Service

Leading a customer service revival is no small task. Of course, it starts with modeling the behaviors you want emulated throughout your school district. As a leader, you have many decisions to make, such as how you want your customers treated, and to what standards you will hold your staff accountable. This very practical session takes aim at the three ways we interact with customers: face-to-face, telephone, email. We will run through a list of best practices for each, and you can begin implementing these strategies into your own service immediately.

Presenter: Jeff Nash, President, American Association of School Customer Service (AASCS)

 

Cost: 
$0, WSPRA members
$30, non-WSPRA members

REGISTER HERE

 

 

March 12, 2025   |  11:00 am-12:30 pm

Crisis Preparation: Navigating Before, During & After

Description coming soon!

Presenters:

  •  Rick Kaufman, APR | Executive Director of Community Relations & Emergency Management, Bloomington Public Schools
  • Trish Kilpin, Director of the Office of School Safety (WI Dept of Justice)
  • Aubree Hanks, Resource Development and Public Relations Coordinator, Mount Horeb Area School District 


Cost: 
$0, WSPRA members
$30, non-WSPRA members

REGISTRATION OPENS SOON!


 

 

 

April 15, 2025   |  12 noon-1 pm

Elevating Internal Communications for School Success

Join us for an engaging webinar that unites school communications professionals across private business, higher education, and public K-12 sectors. Together, we'll explore effective internal communication strategies, sharing insights and experiences to enhance outreach and engagement. Planned discussion topics include:

  • Scope and audience targeting
  • Common and emerging challenges and solutions
  • Practical strategies and tools for improvement, featuring real-world case studies

Presenters:

  • Kali Thiel, Director of University Communication at Concordia University
  • Susan Schoenberger is the Director of Corporate Communications at Schneider
  • Kitty Goyette, Communications Director, Greendale School District

REGISTRATION OPENS THE END OF FEBRUARY

 

 

 

PREVIOUS WEBINARS:

  • Build trust within your community to improve the chance that your future bond or levy passes, Brian Epperson, CEO & Co-Founder of Target River, January 9, 2025

  • Demystifying School Finance: How Communicators Can Effectively Explain Budgets/School Finance to the Public, Panel: Jason Demerathm, Brian Nicol, Jim Strick (October 24, 2024)

  • Strategies for a Successful Operational & Capital Referendums, Panel: Sarah O'Donnell, Phill Klamm, Jennifer Ames, Stacy Tapp (September 24, 2024)

  • Strategies for a Successful Operational Referendum Campaign, Panel: Jennifer West, Katy Byrnes Kaiser, Maria Campbell, Tom Wermuth (February 8, 2024)

  • Building a Team of Social Media Content Creators, Dr. Jill Johnson (January 31, 2024)

  • ChatGPT Central Perk: Making FRIENDS with AI, Rebecca Bultsma, Communications Officer, Westwind School Division, Alberta, Canada (September 19, 2023)