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8:15-4:00 pm
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8:15-9:30 General Session
- Welcome and orientation to the conference
- Keynote presentation: “Take your brand to the bank: Learn how to boost your charisma, confidence, and communication skills!”
Presented by Tiffany Ogle, Leadership Coach with CharismaQ | Learn more about Tiffany and her keynote presentation
9:45-10:15 Resource Fair & Refreshments
- Visit our WSPRA business partners
- Fill your Passport to win prizes
- Enjoy refreshments
10:15-11:15 Breakout Session #1 (choose one of the following)
Success! A Blueprint for Engaging your Board, Staff and Community Regarding Facility and Operational Needs
Presenters: Kevin Hickman, Senior Client Executive - Nexus Solutions; Dr. Mark Rollefson, District Administrator – Yorkville Joint #2 School District
At a time when the delivery of education is transforming, time is of the essence to plan and fund flexible, safe and innovative facility solutions built upon strategic engagement strategies and tools. Participants will learn about a proven process to expedite planning, engagement with their Board, staff and community, and securing the necessary funding for facility improvements and operational needs. The presentation will be both informative and interactive, focusing on the story of the Yorkville Joint #2 School District, as well as other relevant examples that will benefit participants.
Crafting Your District's Communications Data Story
Presenters: Chris Thompson, Chief Strategy Officer; Eric Hagen & Erin Kokta, Communications Specialists for Elmbrook - School District of Elmbrook
Have you ever been asked to measure the impact of your work in communications? Do you respond with followers and website visits, but wish you could speak about social media engagements, new enrollments or time spent viewing videos? Learn about the Elmbrook Schools Communications Team's data scorecard, and how it connects communications strategies to data outcomes in support of its work. Become the model for your District's use of data and make smart use of your limited communications time and resources.
The Power of Educational Equity: Driven by Diversity, Equity, Inclusion & Belonging
Presenter: Demetri Beekman, Executive Director for Equity and Inclusion, Wisconsin Department of Public Instruction
- Explore the fundamental concept of educational equity, explaining how it differs from equality and why creating right, just and fair educational opportunities for all students is critical.
- Discover how intersectionality plays a pivotal role in understanding and addressing disparities in educational outcomes.
- Learn how to recognize and acknowledge the unique experience of diverse student population.
- Explore effective communication strategies to help advocate for and support educational equity initiatives within your institution.
- Cover the importance of transparent and empathic communication in creating a culture of belonging.
- The goal of the session is for every participant to leave with a solid foundation in educational equity, DEIB concepts, and effective communication strategies to drive positive change in your educational institutions.
11:15-11:45 Resource Fair & Refreshments
- Visit our WSPRA business partners
- Fill your Passport to win prizes
- Enjoy refreshments
12:00-1:15 Spectrum Awards Luncheon (included with registration), sponsored by  and 
1:30-2:30 Breakout Session #2 (choose one of the following)
Starting a Podcast
Presenter: Daniel Bader, Communication Coordinator and Christie Gagewski, Director of Instruction - School District of South Milwaukee
Why start a podcast? What equipment do you need? What are some elements of a successful podcast? Learn answers to these questions.
Taking a Strategic Approach to Community Engagement
Presenters: Patti Lux-Weber, Communications and Engagement Officer and Adam Mumm, Multimedia & Website Strategist - Sun Prairie Area School District
Community voice is important in our work. We want to engage; we think we are engaging, but do we genuinely know what engagement is and what it isn’t? Taking a strategic approach to engagement is understanding your goals and making a promise to those participating in what role they will play. Together, we will explore engagement tips depending on how involved you want your community to be in your process. In this session, you will learn how to strategically engage with your community to build trust and receive authentic results.
400 Years? Communicating About the State Budget: From Revenue Limits and State Aid to Property Taxes and Referendums
Presenter: Brian Nicol, Partner - Donovan Group
Wisconsin school finance remains a complex topic and communicating about the biennial budget and its impact on local school districts has gotten even more difficult. In this session, Joe Donovan and Brian Nicol from the Donovan Group, a communications firm that focuses on public schools, will provide some talking points, some different ways of engaging taxpayers, staff and other community members about the state budget and what it means for those who are pursuing a referendum. Bring your questions!
2:30-3:00 Resource Fair & Refreshments
- Visit our WSPRA business partners!
- Last chance to fill your Passport and win prizes
- Enjoy afternoon refreshments
3:00-4:00 Breakout Session #3 (choose one of the following)
Crisis Communication: Navigating the 💩 Storm
Presenters: Emily DeBaker, Chief of Staff; Stacy Tapp, Chief of Communication & Community Engagement, Racine Unified School District
Crisis Communication is a vital aspect of any organization's ability to handle unexpected challenges. From natural disasters and technology mishaps to those particularly cringy human-induced crises, we've (unfortunately) seen it all. Join us to explore the key principles and strategies for effective crisis communication. You'll walk away knowing what to do and what not to do and who you can call if you've reached your limit.
¿Qué? Understanding the language barrier in schools
Presenters: Shannon Valladolid, Director of Information and Public Relations; Solange "Soly" Rodriguez, District Translator/Interpreter, Deanna Kruger, District Media Production Specialist, Rebecca Bailey, Public Relations Specialist - Middleton-Cross Plains Area School District
In an era of rapid communication, it is crucial to address the language barrier that many families face in schools, particularly those who do not speak English. This session aims to provide a comprehensive understanding of the challenges these families encounter and the consequences they face when left behind. Join us as we explore the transformative changes implemented by the Communications Team from the Middleton Cross Plains Area School District to support and empower all families. Key Topics:
- The impact of language barriers on families in school communities
- Recognizing and addressing the needs of multilingual families
- Sharing experiences and real-life stories from families affected by language barriers
- Strategies employed by the Communications Team to enhance communication and engagement
- Highlighting successful initiatives and programs that promote inclusivity
- Practical steps to implement effective communication strategies in your own school community
Who Speaks for your Brand?
Presenters: Joy Clendenning, Business Development Rep, Apptegy; Dean Leisgang, Director of Communications, CESA 7
Maintaining your district’s brand requires the strength of your team. You can’t be your district’s only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. We will share new research from SchoolCEO and explore who’s acting as your brand ambassadors and why that matters. With examples from school districts across the country, you’ll learn how to make brand guidelines more accessible, share positive content on social media, and thank and celebrate staff that are acting as brand ambassadors.
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