Upcoming webinars hosted by WSPRA Business Partners
Navigating K-12 Crisis Communications: Stories from the Front Lines | Tuesday, March 31, 12 noon CST
Join ParentSquare on Tuesday, March 31, at 10am PT / 1pm ET for a discussion on communicating during high-stakes moments, featuring district leaders Sujata Wycoff (Boston Public Schools) and Sarah Gillam (Fairbanks North Star Borough School District). You’ll hear firsthand stories from the front lines and walk away with proven strategies to maintain clarity, trust, and consistency during a crisis. We know we can’t avoid these situations, but we hope this conversation helps you feel a little more prepared to lead through them.
Increasing Enrollment Through School Social Media | Thursday, April 2, 2026, 2:30 PM CT
Social media is a powerful tool for enrollment. But, using it effectively requires meaningful stories and strategic content curation. What you post plays a large role in influencing whether families and staff choose—and keep choosing—your school.
In this webinar, you’ll learn how to create content that builds trust, showcases what sets your school apart, and strengthens community connections.
We’ll cover what makes school content effective, how to make it sustainable, and how to involve students and staff in authentic storytelling. You’ll also see how listening to your community can help you create more relevant, engaging content.
Key Takeaways:
- How to leverage social media as a key recruitment and enrollment channel.
- How to turn community feedback into strategic content.
- What kind of content works, why it works, and how to execute on it.
- Strategies for making your content creation workflow more sustainable and strategic.