January 31
Building a Team of Social Media Content Creators

Jill Johnson, Ed.D.
President, Class Intercom

Date: Wednesday, January 31, 2024
Time: 12:00-1:00 pm
Dr. Johnson will stay on until 1:30 for additional Q&A

Cost: Free to WSPRA members; $30 for non-members.

REGISTER - Zoom link is included with registration confirmation.

Would you like help in telling your school’s story? Do you sometimes wish  you could clone yourself and be in two places at once? This session will empower you to do this by creating and sustaining a social media team. From recruitment to retainment, learn how to select, train, and inspire the students and adults in your school to take ownership of telling their school’s story. Learn practical ways to involve students in content creation and empower them to build bridges to the community through social media. Walk away with some great tips for motivating others to create content for someone other than themselves!

February 8
Strategies for a Successful Operational Referendum Campaign

Date: Thursday, February 8, 2024
Time: 12:00-1:00 pm

Join us for an insightful webinar designed to empower school communications staff with effective strategies for conducting a successful operational referendum campaign. A panel of representatives from four public school districts will share key components of their most recent informational campaigns.

Whether you are planning for an operational referendum this February or April or are considering one next year, this session will provide helpful tips to keep your community well-informed and supportive of your school's operational needs.

Each district will share key strategies and lessons learned, including:

• Crafting a Clear Message: Strategies for developing a concise, compelling message that resonates with different segments of your community.
• Engagement Techniques: Tips on how to actively engage with parents, students, staff, and community members, including the use of social media and other digital platforms.
• Transparency and Trust: Best practices for maintaining transparency in your communications to build trust and credibility.
• Visual and Digital Tools: Ideas for using visual aids and digital content to effectively communicate complex financial information.
• Addressing Challenges: Examples of challenges and how they were addressed.

COST: Free to WSPRA members; $30 for non-members

REGISTER - Zoom link is included with registration confirmation.