WSPRA

New Look, Better Content

Welcome to the new WSPRA website. Click here to find out what's new and how to get all our great features.
2013 Fall Conference

When: Nov. 7-8 • Where: Heidel House Resort, Green Lake. • Click image for conference details.
Become a member

Click for more information about joining WSPRA!
School Communication in Wisconsin

WSPRA and AWSA partnered to find out public relations practices in public schools across Wisconsin. See the results of our comprehensive survey
What's happening

See the latest info on our engaging WSPRA conferences and seminars.
Getting there: Build a school PR program

Find out tips on what you can do to build a public relations and communications program in your school district!

Why WSPRA
We ask, ‘why not?’ Becoming a WSPRA member gives you access to many great resources to help you and your district achieve communication and marketing goals. Click the headings below to see more.
Professional Development
WSPRA has a wealth of learning opportunities for school board members. Whether you attend our Spring and Fall Conferences, listen to one of our expert speakers at the State Convention, or download resources from our website, top-notch school-community relations training is available to all WSPRA members.
Networking
Since 1967, WSPRA has been Wisconsin’s premier school public relations organization. We have long-standing relationships with many key educational organizations statewide. Membership gives you access to connect with more than 200 school public relations professionals, superintendents, and school board members. Learn from some of the best practitioners in the state through our powerful support network.
Tools You Can Use
Public trust is critical to the work of school boards. Learn how to use proven community engagement practices, as well as the latest online and social media tactics to create a climate of transparency and honesty in your district. Find the resources you need to advance communications in your district at WSPRA conferences, workshops and from our online resources.

Latest News

November
2013

2013 Fall Conference Downloads

November
2013

Wisconsin Choice Programs Face Growing Scrutiny

October
2013

Brand Building: Selling Your School

In our current competitive climate, all public schools should be building their brand. By Stacy Tapp Chief of Communications and Community Engagement,... Read more

Click here for more headlines.

What Members Say

"The WSPRA conferences provide valuable opportunities to connect and collaborate with colleagues across the state. Every year I look forward to the conferences to refresh and rejuvenate my department with new ideas, research and strategies.

Nicole Sondalle

Sheboygan Area School District

"Even though I am a ‘department of one’ within my district, being a member of WSPRA has made my job much easier by connecting me with other professionals in the field of school PR.

Mike Heine

Delavan-Darien School District

"You’ve provided me with the tools I’ll need to be an effective communicator in a crisis.

Barb Messick

Raymond School District

Join Us

Find out more about becoming a member of our organization. Click Here

Why WSPRA

Professional Development

Networking

Tools You Can Use