WSPRA

Crisis Communications Tool Kit

Be prepared! Get a FREE copy of a tool kit that can help your school manage an unexpected crisis.
Be Social.

Get our Social Media Guide!
Become a member

Click for more information about joining WSPRA!
Emergency Assistance Network

Need help in a school crisis? One of our volunteers will try to help you out.

Join
Becoming a WSPRA member gives you access to many great resources to help you and your district achieve communication and marketing goals. Click the headings below to see more.
Development
WSPRA has a wealth of learning opportunities for school board members. Whether you attend our Spring and Fall Conferences, listen to one of our expert speakers at the State Convention, or download resources from our website, top-notch school-community relations training is available to all WSPRA members.
Networking
Since 1967, WSPRA has been Wisconsin’s premier school public relations organization. We have long-standing relationships with many key educational organizations statewide. Membership gives you access to connect with more than 200 school public relations professionals, superintendents, and school board members. Learn from some of the best practitioners in the state through our powerful support network.
Tools
Public trust is critical to the work of school boards. Learn how to use proven community engagement practices, as well as the latest online and social media tactics to create a climate of transparency and honesty in your district. Find the resources you need to advance communications in your district at WSPRA conferences, workshops and from our online resources.

Latest News

July
2019

JOB OPPORTUNITY: Chief Marketing Officer – Alumni Nations

September
2018

2018 Fall Conference

June
2018

Joint WSPRA/WASDA Survey Offers Key Insights into WI School Communications

Click here for more headlines.

What Members Say

"The WSPRA conferences provide valuable opportunities to connect and collaborate with colleagues across the state. Every year I look forward to the conferences to refresh and rejuvenate my department with new ideas, research and strategies.

Nicole Sondalle

Sheboygan Area School District

"Even though I am a ‘department of one’ within my district, being a member of WSPRA has made my job much easier by connecting me with other professionals in the field of school PR.

Mike Heine

Delavan-Darien School District

"You’ve provided me with the tools I’ll need to be an effective communicator in a crisis.

Barb Messick

Raymond School District

"Learning from fellow WSPRA members, who ‘had been there and done that,’ and the resources they provided us in the rebranding effort, are among the many reasons I’d encourage people to join WSPRA.