• Register Today

    Register Today


    Part of the WASDA Conference • Friday, May 9 from 8:30am - 3:00pm • Radisson Paper Valley Hotel & Conference Center in Appleton, Wis.

  • Crisis Communications Tool Kit

    Crisis Communications Tool Kit


    Be prepared! Get a FREE copy of a tool kit that can help your school manage an unexpected crisis.

  • Survey Says!

    Survey Says!


    Find out about our statewide school communications survey results.

  • New Look, Better Content

    New Look, Better Content


    Welcome to the new WSPRA website. Click here to find out what's new and how to get all our great features.

  • Become a member

    Become a member


    Click for more information about joining WSPRA!

  • What

    What's happening


    See the latest info on our engaging WSPRA conferences and seminars.

  • Getting there: Build a school PR program

    Getting there: Build a school PR program


    Find out tips on what you can do to build a public relations and communications program in your school district!

  1. Why WSPRA

    We ask, ‘why not?’ Becoming a WSPRA member gives you access to many great resources to help you and your district achieve communication and marketing goals. Click the headings below to see more.

  2. Professional Development

    WSPRA has a wealth of learning opportunities for school board members. Whether you attend our Spring and Fall Conferences, listen to one of our expert speakers at the State Convention, or download resources from our website, top-notch school-community relations training is available to all WSPRA members.

  3. Networking

    Since 1967, WSPRA has been Wisconsin’s premier school public relations organization. We have long-standing relationships with many key educational organizations statewide. Membership gives you access to connect with more than 200 school public relations professionals, superintendents, and school board members. Learn from some of the best practitioners in the state through our powerful support network.

  4. Tools You Can Use

    Public trust is critical to the work of school boards. Learn how to use proven community engagement practices, as well as the latest online and social media tactics to create a climate of transparency and honesty in your district. Find the resources you need to advance communications in your district at WSPRA conferences, workshops and from our online resources.

Latest News

Click here for more headlines.

What Members Say

"The WSPRA conferences provide valuable opportunities to connect and collaborate with colleagues across the state. Every year I look forward to the conferences to refresh and rejuvenate my department with new ideas, research and strategies.

Nicole Sondalle

Sheboygan Area School District

"Even though I am a ‘department of one’ within my district, being a member of WSPRA has made my job much easier by connecting me with other professionals in the field of school PR.

Mike Heine

Delavan-Darien School District

"You’ve provided me with the tools I’ll need to be an effective communicator in a crisis.

Barb Messick

Raymond School District

Exemplary Chapter 2013

Join Us

Find out more about becoming a member of our organization. Click Here