WSPRAgram, July 2012

WSPRAgram, July 2012
  reform Breaking News!  Education Reform         
This Wisconsin Department of Public Instruction has announced that its waiver to No Child Left Behind has been accepted by the federal government.  A news release has gone out from DPI (release at:, so you may soon be receiving phone calls from your local media.

Thanks to a WSPRA subcommittee and CESA 6, we have a general timeline and summary information you can use in parent and staffletters, updates to the board and local media.

Some things to keep in mind:

  1. Stay positive!  The key part of this whole waiver is accountability and you want the public to know that you embrace accountability and transparency.
  2. Don’t stop communicating.  This is a process with different pieces coming into play over the next couple of years.  Reassure parents what you are doing to help their students succeed.  Reassure staff that the new evaluations will not be made public, and always make sure they and the Board of Education are among the first to know of any changes.  Reassure the community that you are on board with the challenge of creating a future workforce that is knowledgeable, adaptable and competitive.
  3. Do keep it simple.  Don’t slide into educational jargon or confuse with too many acronyms.

WSPRA is here to help you, so please contact us if you have any questions on this process, how to use the summary information, or want to offer suggestions and samples we can share with our members.

spectrumSpectrum Awards – Call for Entries 

FREE to submit entries this year! 

WSPRA is holding its 29th annual Spectrum Award contest–a statewide opportunity for Wisconsin public education professionals involved in the writing and design of print and electronic materials and development of special projects.  Showcase your achievements.  Be recognized for your creativity and efforts.  Get constructive feedback about your communication efforts.

There is NO COST to submit entries.  This year’s entries must have been completed between August 26, 2011 and July 13, 2012.  Entries will be sent to: Wisconsin Association Management (WAM), 11801 W. Silver Spring Dr., Ste 200, Milwaukee, WI  53225.  Entries must be received in the WAM office by the deadline of Friday, July 13, 2012.

Consider entering today.  Click here to download the entry form.  Judging criteria and rubrics are available on the WSPRA Web in the Members Only section.

membership2012-13 Membership Drive – RENEW TODAY!

Haven’t renewed your dues yet?  It’s time!

WSPRA is once again offering individual or team membership rates in order to meet the needs of Wisconsin school districts and the many district staff that take on communications responsibilities.

This year you will still have the option of an Individual Membership at the cost of $99.00 for the year.

School districts/organizations may also choose to join through the District/Organization Communication Team Membership at a cost of $299.00. This membership allows a school district/organization to name up to five individuals they would like to receive membership benefits. Individuals you may wish to consider on your team could be the superintendent, PR professional, school board members, building administrators, administrative assistants and technology support personnel.

Renew online or print the renewal form today!

WSPRA continues to strive to be the state’s leader in school-community relations. Renew your membership today to keep your district/organization on top of today’s communication challenges.

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About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG