WSPRAgram, April 2013

WSPRAgram, April 2013
 SpringWorkshopExploring Community Engagement at the Wisconsin School Public Relations Association Spring Conference      
School district decisions affect many stakeholders – students and their parents, staff, tax-payers, and community members.  School leaders and communications professionals seek to engage these diverse groups in decision-making processes, to hopefully arrive at constructive solutions with the greatest benefit for all involved. But as it often the case in our districts, the stakes are high, and debates can get intense.

Participants at this year’s WSPRA Spring Workshop dove deeply into community engagement theories, best practices and case studies. The Spring Workshop was designed to explore community engagement through a variety of presenters, so school leaders and communicators could gain practical strategies for the benefits and possibilities of true community engagement.

Click here to read more. 


By:  Kate Winckler, CESA 6

SafetySummit to Address the Safety of Students 

The Wisconsin School Public Relations Association is participating with the Wisconsin Department of Instruction and a coalition of education organizations in the first Wisconsin School Safety Summit at the Johnson Foundation at Wingspread, July 16-18. Summit participants will explore a range of topics related to school safety. Click here to read the press release.

IAP2Public Participation Course Offers Skills & Tools for EducatorsLocal opportunity for training!  Need a minimum of 12 attendees to hold the course.  REGISTER TODAY!


School administrators, public relations practitioners or any professional who works with the public will benefit from training offered through IAP2 and its team of extraordinary trainers. Find out how to go beyond endless, rancorous debates and learn to create effective forums for discussion and dialogue. Learn to approach any situation and generate positive results by making use of the tools and techniques learned through interactive exercises. Attendees may earn a certificate in Public Participation by attending IAP2 Public Participation Training, July 22-26at Eppstein Uhen Architects in Milwaukee.  Click here for a full description of the training and registration information.

Spectrum13Spectrum Awards – Call for Entries 


FREE to submit entries again this year!

WSPRA is holding its 30th annual Spectrum Award contest–a statewide opportunity for Wisconsin public education professionals involved in the writing and design of print and electronic materials and development of special projects.  Showcase your achievements.  Be recognized for your creativity and efforts.  Get constructive feedback about your communication efforts.

There is NO COST to submit entries.  This year’s entries must have been completed between July 13, 2012 and July 12, 2013.  Entries will be sent to: Wisconsin Association Management (WAM), 11801 W. Silver Spring Dr., Ste 200, Milwaukee, WI  53225.  Entries must be received in the WAM office by the deadline of Friday, July 12, 2013.

Consider entering today.  Click here to download the entry form.  Judging criteria and rubrics are available on the WSPRA Web site www.wspra.orgin the Members Only section.

JobOppsJob Opportunities 

We have a job opportunity posted on our website:

Public Outreach Specialist – Eppstein Uhen Architects

Do you have experience developing + maintaining client relationships?

Eppstein Uhen Architects is looking for a candidate to serve as a public outreach liaison and communications resource between clients and their communities.

Click here for more information and to apply.

Membership2013-14 Membership Drive

It’s that time of year again!  Your current membership will be ending on June 30th.

We hope that you make the decision to renew your membership and once again become part of our active network of individuals who recognize the importance of school public relations and receive support from WSPRA.

Renewal notices will start going out next month.

NSPRA13NSPRA National Seminar 

Mark your calendars to attend the NSPRA National Seminar in San Diego, July 7-10, 2013.  Click here for more information.


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About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG