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Keynote: School Communications to Achieve Bold Goals
Under Superintendent Susan Enfield, Ed.D., the Highline Public School District outside Seattle implemented a bold, four-year strategic plan with strong communication as a foundation. And it’s Working! Graduation rates are rising and the community is rallying around the students. See how the district’s communications team, led by Chief Communications Officer Catherine Carbone Rogers, is communicating for and about student achievement using a wide variety of communication tools to the fullest! DOWNLOAD PRESENTATION or VIEW IT ONLINE.
AM: Engage, Listen, Take Action
Using online tools, including ThoughtExchange, to gather feedback and take action based on community priorities. Attendees will learn how to build community trust through authentic engagement and action. DOWNLOAD PRESENTATION.
AM: Election Success
AM: Social Media Success
Engaging our communities, staff and students on social media is a vital component of our communications efforts (or it should be)! Taking on the challenge of successfully integrating social media into your school PR toolkit isn’t just a good idea for a one-person office, it’s a MUST! DOWNLOAD PRESENTATION
SPECTRUM AWARDS LUNCHEON
Photos of our Spectrum Award Winners. Use them to promote your district’s good work! SEE PHOTO GALLERY.
PM: Redesigning Your Website
Competition from private schools is increasing and enrollment is dropping. See how Richmond, a K-8 district, went through a new website makeover independent of a marketing plan. The site then became the centerpiece of a marketing plan that will be launched in time for the upcoming open enrollment window. DOWNLOAD PRESENTATION.
PM: Road to Referendum
The Oconomowoc school district led a comprehensive and successful “Building our Future referendum effort. See how the district, with the support of Eppstein Uhen Architects, effectively engaged district stakeholders and responded to community input every step of the way. DOWNLOAD PRESENTATION.
PM: Visual Storytelling
Compelling images are a must in the age of social media, and great photos can help a school district better engage its community members. See how a pro photographer and photojournalist — both turned school communicators — use photographic tools to create technically better photos. VIEW PRESENTATION.
PM: Together We Succeed!
Fox Valley school districts came together to advocate for public education. Even through the perceived district rivalry, what evolved was not only a successful awareness campaign promoting the importance of public schools, but a reminder that when public schools work together within their expanded communities, great things can happen. VIEW PRESENTATION.
PM: Internal Communication Starts At The Top
Good leaders know that the people doing the job have the information the leaders need to make good decisions. Today’s effective workplace is all about communication transparency, internal communication and employee engagement. A transparent communication is an environment that is developed – not automatically guaranteed. DOWNLOAD HANDOUTS.
PM: Creating a Customer-Focused Website
Many schools have websites that serve dual functioning — informing stakeholders and offering a place for staff to connect to resources they use regularly. Hudson School’s new site had grown into a navigational quagmire, so they flip their focus to community and families first. Now, they’ve got a clean, easy-to-navigate site with info they know the community and families want to see! DOWNLOAD PRESENTATION.
Keynote: It Could Happen Anywhere
Libby Roof and Dr. Helen Grant shared their story communication challenges when a youtube video brought in the national news. A violent arrest of a black teenage girl by a white resource officer had the community and national media buzzing. DOWNLOAD PRESENTATION.
AM: Design Tools for Non-Designers
Most of us are not designers — it’s just one of the hats we wear. learn about free or low-cost design tools that can have you looking like a pro in no time. DOWNLOAD PRESENTATION.
AM: Mission Possible – Social Media Strategies
This dynamic and interactive learning session showed how to best communicate with and engage your district’s stakeholders using social media. DOWNLOAD PRESENTATION.
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