What is a Communication Plan?

Whether you have a plan or not, communication happens! If you want your communication to be effective, a communication plan should be an integral part of your total district plan. Every issue that a district faces includes an element of communication.  The communication plan is a detailed account of messages, audiences, communication media, a timeline, and persons responsible.

A communication plan should

  • focus on the communication activities that you will complete during a specific time period
  • identify the main messages
  • identify the audiences to whom you will tell your message
  • detail how you will use many communication outlets to tell your story
  • identify the types of questions you will face
  • develop consistent, truthful answers

Plan your efforts well and it is certain that you will become a better communicator.  For practical suggestions on communication planning, visit our Members’ Only section.

About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG