by Dorreen Dembski, CESA 6 Communications Director
Research is the first step to effective communication planning. It informs your plan with demographic data, attitudinal data, and helps you identify key messages that are important to different audiences.
Analysis of your research allows you to extract key findings so that your communication plans achieve their intended results.
What you communicate, to whom, using what medium are all considered as part of the communication planning process.
Evaluation of how effective your efforts have been and help determine what worked, what didn’t, and what are your next steps.