Preparing for a Media Interview

Prepare yourself and your school staffers for when enviable: Eventually the media will come calling, whether you want them to or not. Be ready for it.

  • List three (or more) main messages you want to convey. Always come back to those messages.
  • Think of the audience for your messages. The audience is usually your district families – not the reporter!
  • Be certain that any students who could potentially be photographed have signed video releases.
  • Walk the hallways and classrooms that the media will see; remove litter or unsightly clutter. Is your entryway welcoming?  Remember pictures speak more loudly than words.

About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG