Due to the popularity of our Pre-Conference sessions last year, we are offering two new ones this year!
Wednesday, November 8th
4:30 – 6:30 p.m.
$60 per session
Leading Through Communication in Times of Crisis
Rick Kaufman, APR, Executive Director of Community Relations for Bloomington, MN Public Schools
School safety is a top of mind concern for parents, staff and educational leaders. With few exceptions, our schools and communities are faced with the dilemma of how to protect the integrity of the environment where learning takes place amidst a world of increasing violence. The concerns for school safety are not new. The challenges are real. In this engaging session, participants will explore a range of communication strategies and tools and apply them to real-life scenarios in table-top group interactions.
Get Your Communication Office Up and Running: What Needs to be Done First?
Facilitated by Sarah Heck, Executive Director of Communications, CESA 2
If you are relatively new to school communications (less than three years) or it has become the other “hat” you wear in your district, you may be wondering where you should focus your energies. Social media, new website, internal communications, crisis communication plan? It’s a lot of work, especially for those who are a one-person department. In this pre-conference session, we’ll talk about strategies you can use to make social media manageable, how to determine if your district needs a new website and where to start, tricks of the trade for creating graphics and quick videos so you can develop your brand, and more. Join us and meet others who are new to the profession.