The objectives of the WSPRA Spectrum Award program are:

  • to recognize quality public relations efforts produced by professional public relations practitioners or educational personnel
  • to provide constructive feedback from PR professionals
  • to reinforce the value of the practice of good public relations in the education arena through award recognition

Judging is completed using a four-point scale in the following areas:

  • Goals and objectives
  • Research and planning
  • Execution
  • Evaluation and results

There are two award levels:

  • Award of Excellence
  • Award of Merit

Spectrum Lighthouse Award

  • Entries receiving all 4’s will be eligible for the Spectrum Lighthouse Award (Best of Show).
  • A separate panel of judges will be used to select the recipient of the Lighthouse Award.

Spectrum Awards Entry Form

Spectrum Awards Category Information