JOB POSTING | Public Information Officer – Verona Area School District

The Verona Area School District is looking for an exceptional and creative communications leader to serve as our Public Information Officer. The Verona Area School District (VASD) is a PreK – 12 school district of approximately 5,800 students located near Madison, WI.

The Verona Area School District (VASD) is a growing school district with 10 schools including three charter schools and a two-way immersion Spanish program. In September of 2020 we will open a new state of the art $150 million high school on a 160 acre campus. Our incredible student body is 37% non-white, 29% receive free or reduced lunches, 14% percentage are English Learners and 8 % are receive special education services. Our staff is 900 strong between all positions including full and part time.

We are a busy school district! There are a LOT of wonderful things going on in our classrooms and across our school district daily. Our Public Information Officer takes the lead on building systems and processes to communicate frequently and effectively with our parents, community and staff. Our Public Information Officer is the face of the Verona Area School District and interacts with students, staff and the community on a daily basis.

Our hiring, for any position, is grounded in selecting candidates who can support and advance our strategic plan and our Board of Education goals. You are strongly encouraged visit our website Plan, to read about our goals and our mission to decide if you can support our movement. We will only hire people who are committed to this work and to our mission that Every Student Must Be Successful.

In order to be considered, candidates must have a history of leadership and demonstrable skills in the following areas:

  • Collaboration with staff, administration and community
  • Video production
  • Relationship building
  • Technology (apps, program, various devices)
  • Media campaign creation
  • Problem finding and solving
  • Media relations
  • Policy development
  • Social media
  • Writing
  • Website Management
  • Public Speaking
  • Basic graphics design
  • Incident response

Viable candidates will have a portfolio of evidence showing their leadership in leading an organization(s) in their internal and external communication efforts.

Bilingual skills are highly valued but not a requirement for this position.

Salary, Benefits, Length of Contract: This position works a 260-day (12 month) contract with starting compensation that is negotiable but will be no less than $80,000 with an exceptional benefits package.

Apply: online at by completing the WECAN application. Application must minimally include: Cover letter, current resume, and three (3) letters of recommendation that are no more than two years old. Failure to provide a complete application will eliminate you from consideration.

Contact: Dean Gorrell, Superintendent, 608-845-4310 or at if you have questions about the position or application process.

Deadline for receiving applications: March 8th, 2020.

The Verona Area School District is an Equal Opportunity Educator/Employer. Candidates of color are strongly encouraged to apply.

About the author