Encourage Return Visits to Your Website

Web site surveys indicate that new-to-district parents first look to the district’s Web site for information and then visit individual school Web sites. Existing parents first visit the web site of their child(ren)’s schools, rather than the district’s site.

The front page of a site should feature something new everyday. This is a lofty goal for some districts, but the rule shoud be to keep it fresh!

  • To share district information with existing parents, post it to the district’s front page and also post it to each individual school Web site.
  • Welcome new people: include contact information on the front page of your Web site.
  • Feature short, concise summaries of information that people can scan, with a link to the full article or web page.
  • Ask key people who regularly deal with the public to keep a log of general questions or comments that they receive via e-mail or phone calls. Use this list to generate ideas of information to place on your Web site, questions to answer, or as a way to review if frequently requested information is easy to find on your site.

About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG