Brand Building: Selling Your School

In our current competitive climate, all public schools should be building their brand.

Stacy Tapp

Stacy Tapp

Board Director

Chief of Communication and Community Engagement
Racine Unified Schools
2220 Northwestern Ave.
Racine, WI 53404

By Stacy Tapp

Chief of Communications and Community Engagement, Racine Unified School District and WSPRA Board Member

It’s no secret. Many public school districts in Wisconsin are facing declining enrollment. Competition is fierce. Charter schools, private schools, voucher schools, virtual schools, STEM/STEAM schools…you name it. There is a choice that appeals to everyone.

According to the most recent Phi Delta Kappa poll (September 2013), 51 percent of Americans now believe “students receive a better education at a public charter school than at other public schools” and, in Wisconsin last year, more than one in four (27 percent) students chose to attend a school other than their home school.

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About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG