When: November 7-9, 2018
Where: Sheraton Madison Hotel
Connect with school communicators from throughout Wisconsin to learn from outstanding experts and practitioners in communication and leadership. It’s all about collaboration and learning.
Wednesday, November 8th
Leading Through Communication in Times of Crisis
Rick Kaufman, National Speaker on School Safety
Get Your School Communications Office Up and Running: What Needs to be Done First? Perfect for those new to school communications.
Facilitated by Sarah Heck, Exec Director of Communications, CESA 2
Conference Keynote Speakers
Thursday Morning: Rick Kaufman, APR
A Leadership Challenge: What Columbine, Sandy Hook & Parkland Tragedies Taught Us
The threats facing schools today are broader than ever before – from natural disasters to infectious diseases to misguided students and adults who commit random acts of violence. Knowing what to do when faced with a tragic event can be the difference between chaos and calm, or even life and death. This powerful keynote will provide an overview of current best practices to improve school safety and security, elements of a crisis communication plan and how to return to a new “normal” environment.
A 18-year veteran of school communications and public relations, Rick Kaufman is the Executive Director of Community Relations for Bloomington (Minn.) Public Schools. He formerly served this same role for Colorado’s largest public-school system, where he led the Crisis Response Team to the Columbine High School tragedy in April 1999.
PLUS! Participate in exclusive Pre-Conference session with Rick Kaufman: Leading Through Communication in Times of Crisis.
Friday Morning: Katia Petersen, PhD
Developing authentic connections with all stakeholders is critical in our work to build support for our school communities. Dr. Petersen will share her experience with systems change, collaborative processing, story-telling, and relationship building to create change for our schools and communities.
Dr. Katia Petersen is President of Petersen Argo Inc. a Transformational Education company, and brings decades of experience as a clinical psychotherapist, educator, and author. She is known for her remarkable ability to touch and open the hearts of individuals in dynamic and healing ways, and is in demand as a motivational speaker, master trainer and coach.
Fall Conference Breakout Sessions
Thursday, November 8, 2018
10:15 – 11:30 AM
1. Developing & Implementing Your Crisis Communications Plan
2. Referendum Campaign Success in a One-Person Shop
3. Self-Care: Thriving in Chaos
1:15 – 2:30 PM
Regional Round Tables
2:45 – 4:00 PM
1. Striking the Balance: How to Address Concerns About School Safety without Actually Compromising Security
2. Me, Myself and I…and a Student Intern
3. Community Conversations: A Way to Engage the Community in Creating a Shared Vision for Your District
Friday, November 9, 2018
10:45 – 12:00 PM
1. A TV News Perspective
2. When the Drill Isn’t Planned: Lessons Learned from an Active Shooter False Alarm
3. Engaging Parents and Community in Boundary Change Process
Hotel Reservation Information:
The Sheraton block has sold out and the hotel is at full capacity. Our overflow hotels are within a short walking distance of the Sheraton.
Holiday Inn Express and Suites Madison Central
610 John Nolen Drive
Call (608) 709-5050
WSPRA Reservation Link
Mention WSPRA Block $159 plus tax per night
Comfort Inn Madison Downtown
722 John Nolen Drive
Call (608) 255-7400
Mention WSPRA Block $119 plus tax per night
Make Your Hotel Reservation Today While Rooms Are Still Available!
Room blocks will be held until November 1.
Note the cancellation policy with the hotel when calling!
Keynote Sponsorship [$3,500] The most sought after sponsorship level includes the most prominent logo placement on all printed and electronic conference materials; link to your company’s website on the WSPRA website starting six weeks before the conference; opportunity to place company materials in conference folders directly; acknowledgment during the conference opening and closing session and Spectrum Awards Luncheon; introduction and a one-minute presentation opportunity prior to the keynote presentation by school communications/crisis management expert Rick Kaufman (Keynote: A Leadership Challenge: What Columbine, Sandy Hook & Parkland Tragedies Taught Us); table signage, and electronic access to current WSPRA membership list prior to the conference and three free admissions to conference.
Platinum Conference Sponsorship [$1,500] Sponsorship includes prominent logo placement on all printed and electronic conference materials, opportunity to place company materials in conference folders directly, acknowledgment during the conference opening and closing session, introduction and a one-minute presentation opportunity during the Spectrum Awards Luncheon, table signage, and electronic access to current WSPRA membership list prior to the conference and two free admissions to conference.
Silver Conference Sponsorship [$1000] Sponsorship includes logo placement on all printed and electronic conference materials, acknowledgment during the conference opening and closing session and Spectrum Awards Luncheon, and one free admission to the conference.
Bronze Conference Sponsorship [$500] Sponsorship includes logo placement in the conference program, acknowledgment during the conference opening and closing session and Spectrum Awards Luncheon.
Wednesday Evening Welcome Reception [$750] – OR – Friday Breakfast Sponsorship [$750] – OR – Thursday Networking Reception Sponsorship [$1,000] The above exclusive sponsorships include logo placement in the conference program, opportunity to place give-a-way on tables or distribute goodie bags at the event, and recognition and a one-minute presentation opportunity at the event.