2017 Fall Conference: Nov. 8-10 at Osthoff Resort

2017 Fall Conference: Nov. 8-10 at Osthoff Resort

WSPRA 2017 Fall Conference

This year’s theme is Relationships Matter!  Improving Student Success through True Engagement.
WSPRA knows the value of relationships. Our organization is based on the valuable relationships we have with each other and the sharing we do to ensure all schools succeed.

Join us for the 2017 Fall Conference where you’ll learn more about how the relationships we help foster to positively affect student achievement.

IMAGE:Keynote speaker Jason Lauritsen

Keynote speaker Jason Lauritsen

The Keynote Speaker on Thursday is Jason Lauritsen, author of Social Gravity Harnessing the Natural Laws of Relationships. Jason will talk about the power of relationships in our work, both with employees and district stakeholders.

Jason will also lead a large group session on Hacking for Innovation and Change. During this hands-on, engaging session, participants will gain a deeper understanding for how change and innovation occurs. Participants will learn to use a simple process derived from computer hacking to drive change and progress in their work.

Other sessions will include case studies on Community Engagement, Building  Trust, Mobilizing your Community to Break Down Barriers, the Power of Parent Ambassadors & Key Communicators, and much more!



NEW FOR 2017: Pre-Conference Sessions are:

Wednesday, November 8th
4:30 – 6:30 pm
Cost per session: $40
The Welcome Reception begins at 7:00 pm

Start Making your Website Accessible for All

It is essential that people involved with website development and maintenance understand the importance of accessibility and are aware of the federal standards, particularly Section 508. In this 2-hour hands-on Pre-Conference session, you will learn more about the topic of website accessibility

  • Begin analyzing your website to determine accessibility
  • Begin developing a plan
  • Identify three action steps to get started
  • Practice creating accessible PDF’s, adding Alt Text to images, and use formatting tools to create accessible text styles and links.

About the Facilitator:
Debbie Brewster is the School/Community Relations Coordinator for the DeForest Area School District. Debbie has helped her district get started in addressing website accessibility issues to ensure the district is compliant with federal standards.

Getting the Shot: Engaging Photos for All Platforms & Skill Levels

We know the importance of visual storytelling for our districts. This session will go through the basics of composing a great photo regardless of the device, provide tools for photographing children, and knowing when to get help with coverage.

Have a great camera but aren’t sure how to get the most out of it? Join us for this hands-on Pre-Conference session and you’ll walk away knowing tricks and tools to make your photos truly reflect the wonderful things happening in your district. Attendees will learn simple dos and don’ts to improve their photos, as well as tactics for working behind the camera with kids and managing out photo coverage when you can’t be 12 places at once.

About the Facilitators:
Megan Sheridan is the Director of Communication for the School District of Menomonee Falls. A similar session facilitated by Megan at the Fall Conference 2016 was standing-room only with attendees asking for future workshops on this topic. Jessie Tuttle will join Megan to help facilitate the session. Jessie is the Communications Support Specialist for the Kenosha Unified School District.

Thursday Sessions:


Jason Lauritsen, Author and Keynote Speaker


Jason Lauritsen is the author of Social Gravity: Harnessing the Natural Laws of Relationships. On Thursday, Jason will talk about the power of relationships in our work, both with employees and district stakeholders. Jason will also lead a large group session on Hacking for Innovation and Change. During this hands-on session, participants will gain a deeper understanding for how change and innovation occurs.


Breakout Sessions

  • Social Equity: Communicating We Serve All
  • The Power of Parent Ambassadors & Key Communicators
  • Back From The Brink: Rebuilding Community Trust in the Florence County School District


Large Group Session

  • Hacking For Innovation & Change with Jason Lauritsen

Break Out Sessions

  • Lean On Me: The Role Districts Play in Community Support
  • Mobilizing Your Community to Break Down Barriers
  • A Deeper Dive Into Hacking for Innovation

Friday Sessions:


IMAGE: Tere Masiarchin

Tere Masiarchin

Tere Masiarchin, Director, CESA 2 Language and Culture Center


Tere Masiarchin is a highly sought-after consultant in the field of Language and Culture. She will guide us in understanding how to best reach out to and connect with diverse families. A panel discussion will follow featuring individuals who work with and represent the diverse populations we seek to better understand.

Breakout Sessions

  • We’re Engaged! One District’s Commitment to ACP
  • Engaging Your Community to Live the District Strategic Plan
  • Building Trust Prior to (and beyond) Referendum through Community Engagement

2017 Annual WSPRA Fall Conference Details

November 8-10, 2017

Osthoff Resort, Elkhart Lake, WI

When: November 8-10, 2017

Where: Osthoff Resort, Elkhart Lake Wisconsin

Hotel Reservation Information:
Overnight rate: $82 single/$112 double
Call: 1-800-876-3399 ASAP to reserve your room today!

Brochure:Download this year’s brochure.

Registration Fees:

Further Details and Schedule

Details will be posted in Fall of 2017.

Conference Downloads:

Click here for conference handouts.

Spectrum Awards

Pics and examples from our spectrum award winners can be found here.

Statewide Communications Survey Results

We’ve got the WSPRA/WASDA Statewide 2017 Communication Practices Survey Results here!