2013 Fall Conference Information

2013 Fall Conference Information

The WSPRA 2013 Fall Conference is upon us. Join us for:

Building Community Support for Schools: The Future Depends On It!

When: November 7-8, 2013

Where: Heidel House Resort, Green Lake, Wisconsin

Registration Fees:

  • WSPRA Member: $199
  • Non-Member: $275
  • Thursday Only Rate (Everyone): $165
  • Team Discounts for WSPRA Members
    • 2 people: $355
    • 3 people: $535
    • 4 people: $715
    • 5 people: $895
    • 6 or more: add $179 per person for every registrant over 5 from the same district or organization

Further details: Download the brochure/registration form

Register Here

Sponsorship Opportunities

Interested in having a branded presence at the conference and before it? Consider a sponsorship. Our various sponsor levels will allow you or your company the opportunity to have materials presented at the conference, logo placements on materials, discounts for conference admission, access to the resource fair and more. Click the button below for details.

Sponsor the 2013 WSPRA Fall Conference: Details Here

Conference at a Glance

Thursday, Nov. 7 

7:30 – 8:15 a.m. Registration opens & Continental Breakfast
8:15 – 4:30 p.m. Sessions, Luncheon and Spectrum Awards, Resource Fair
5 – 6 p.m. Networking Reception
6:15 p.m. Evening Dinner at Ripon College

Friday, Nov. 8 

8 – 9 a.m. WSPRA Breakfast and Annual Meeting
9 – Noon Sessions
Noon Conference Ends

Hotel Information

Heidel House Resort
www.heidelhouse.com
Green Lake, WI
(800) 444-2812

Reserve a room at the special WSPRA rate of $70 single/$92 double.

Please reserve rooms by:
October 17, 2013 

Brochure and Printable Registration Form

2013 Fall Conference Presentation Downloads

Thursday’s Lineup

8:30-10 a.m.: Concurrent Sessions:

Superintendent Track: Community Engagement in Action — Edgerton School District Business Partnerships
Learn how Edgerton School District developed partnerships with local businesses that have led to student internships, college scholarships, and full-time employment.

Skill Builder: Social Media and Email: Simple Marketing Strategy for Public Schools

Public schools have a great story to tell. This session is about online communication and developing strong content. Learn how to inform, inspire, and create meaningful connections with online engagement marketing. Engage audiences and encourage readers to “share” or even “broadcast” your content.

NOTE: Materials for this presentation will be emailed to attendees after the conference.

10:15-11:45 a.m.: Opening Keynote

Trust Targets: Setting Realistic Expectations for Relationships with Key Stakeholders
Ken DeSieghardt, CEO & Partner of Patron Insight, Inc. 

Ken DeSieghardt

Ken DeSieghardt

It’s human nature: We want every stakeholder to like us, understand us, agree with us, and – most importantly – trust us, so we work twice as hard trying to “fix” the naysayers, taking resources and energy that could be more strategically invested. “Trust Targets” will bring some truth to that thought process, and will help you see how to put yourself on a path toward building stronger (and saner) stakeholder relationships.

Downloads:

Sample Trust Targets
Sample Trust Targets
Sample Trust Targets.pdf
203.7 KiB
188 Downloads
Details
Trust Targets Presentation
Trust Targets Presentation
Trust Targets Presentation.pdf
412.1 KiB
159 Downloads
Details
What Patrons Want To Know
What Patrons Want To Know
What Patrons Want To Know.pdf
161.1 KiB
159 Downloads
Details

Noon-1 p.m.: WSPRA Luncheon & Spectrum Awards

Refresh, network and celebrate too! During the Spectrum Awards, WSPRA acknowledges hard-working individuals and organizations for their contributions to school public relations.

1:30-3:00 p.m.: Hot Topic

Website User Experience
Jaime Spooner, Principal, Owner of Greenlight Interactive

Is your website as friendly and welcoming as the kindergarten teachers who greet your newest students? Does it give users – your parents, students, staff, and community members – the same great customer service experience as your best employee? The instant someone visits your website, they are engaging in a user experience. User experience (UX) expert Jamie Spooner will share practical tools and techniques for good website usability, 7 Tips to a Successful Website, and a case study on usability as it was applied by the Sun Prairie Area School District.

Download:

Website Usability Handout
Website Usability Handout
Website Usability Handout.pdf
737.3 KiB
192 Downloads
Details

3-3:30 p.m.: Resource Fair and Break

3:30-4:30 p.m.: Concurrent Sessions:

Beloit Case Study: Investing in PR

Learn how consistent conversations in the Beloit community led to a comprehensive partnership program, increased resources for students, greater ambassadorship and the passage of a $70 Million facilities referendum.

Green Bay Case Study: How school board members can better engage their communities (and not just when we need money!)

Elected school board members must play an integral role in engaging members of their community — not only students, staff and parents but the business community and vast majority of the public who do not have children in public schools. This session will offer suggestions on how to do just that.

Download:

Beloit Case Study: Investing in PR
Beloit Case Study: Investing in PR
Community Engagement Case Study.pdf
6.4 MiB
160 Downloads
Details
Board Speakers Bureau Script (GB)
Board Speakers Bureau Script (GB)
Board Speakers Bureau Script (GB).pdf
96.7 KiB
147 Downloads
Details
Facts Of The Day (GB)
Facts Of The Day (GB)
Facts of the Day (GB).pdf
553.9 KiB
146 Downloads
Details
Fort Howard Snapshot (GB)
Fort Howard Snapshot (GB)
Fort Howard Snapshot (GB).pdf
459.8 KiB
150 Downloads
Details
Quick Facts (GB)
Quick Facts (GB)
Quick Facts (GB).pdf
620.2 KiB
166 Downloads
Details
School Accountability Legislation Letter (GB)
School Accountability Legislation Letter (GB)
School Accountability Legislation Letter (GB).pdf
149.0 KiB
165 Downloads
Details
Volunteer Opportunities (GB)
Volunteer Opportunities (GB)
Volunteer Opportunities (GB).pdf
91.2 KiB
324 Downloads
Details
Voucher Handout (GB)
Voucher Handout (GB)
Voucher Handout (GB).pdf
587.3 KiB
155 Downloads
Details

Starting at 5 p.m.: Networking Reception & Dinner

Enjoy a special WSPRA dinner event hosted at Ripon College.

$25 separate registration is required and includes transportation, dinner, and a short program. Join in!

 

Friday’s Lineup

8-8:45 a.m.: WSPRA Breakfast and Annual Meeting

9-9:45 a.m.: Concurrent Sessions:

Superintendent Track: Positive PR Basics

In this session you will learn how to proactively communicate and engage with key stakeholders in your district.

Download:

Positive PR Basics
Positive PR Basics
WSPRA Positive PR 101 Nov. 8, 2013.pdf
Version: 2
2.6 MiB
191 Downloads
Details

Standards + Quality Instruction + Assessments = Awesome Public Schools 

While schools are rightfully focused on the technical side of education – standards, assessment, instruction, etc. – how do we engage the public without the jargon? Let’s talk about strategies that work!

Download:

Awesome Public Schools
Awesome Public Schools
Awesome Public Schools.pdf
1006.2 KiB
176 Downloads
Details
NSPRA Parent Communication Survey
NSPRA Parent Communication Survey
NSPRA Parent Communication Survey.pdf
298.6 KiB
160 Downloads
Details
Public Schools PDK Gallup Poll
Public Schools PDK Gallup Poll
Public Schools PDK Gallup Poll.pdf
5.1 MiB
152 Downloads
Details
Think Like A Patron Pyramid
Think Like A Patron Pyramid
Think Like A Patron Pyramid.pdf
607.4 KiB
190 Downloads
Details

10-10:45 a.m.: Community Engagement in Action! 

For two days, attendees will be thinking and talking about community engagement. Now, how can you do it? Friday morning is a great time to join a fun session to practice a community engagement strategy that participants can add to their PR toolkit!

 

11 a.m. – noon: Closing Keynote

Social Media: You’re Doing it (or Maybe You’re Not), Either Way, Let’s Get It Right!
Amy Kant, Web Communications Specialist, Milwaukee Public Schools

Amy_Kant

Amy Kant

Maybe you’re happy if you wrote a Facebook post twice this week and remembered to tweet today. Perhaps your workday is a blur of Instagram-filters, hashtags, YouTube videos and finding the hottest links to “pin.” Are you really engaging with your community? Learn why social media should be part of your community engagement toolkit, how to efficiently implement content strategy in your digital communications – and why you don’t need to be everywhere to be effective.

Download:

Social Media: You’re Doing it (or Maybe You’re Not)
227.0 B
902 Downloads
Details

Platinum Sponsors

Special thanks to our Platinum Sponsors for this year’s event!

Miron

CG Schmidt

CESA 6

About the author

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 4797 HAYES ROAD | SUITE 103 | MADISON, WI 53704 | PHONE: 608-241-0300 | WSPRA@AWSA.ORG

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